Beginning in July 2018, I started a new position with Uncommon Schools, a larger charter management operator with schools in Massachusetts, New Jersey, and New York. I work with the Marketing Team and oversee content writing and editing, digital media strategy, social media and website management, and email marketing. The below is a list of select projects I’ve completed for the organization and will continue to update for as long as I am employed there.

Behind the Scenes: TODAY

Al Roker talks to students about clouds and the weather
Al Roker speaking with students about how clouds are formed (2019)

September 2019 — Over the course of three days, TODAY show hosts Al Roker, Hoda Kotb, Carson Daly, Savannah Guthrie, and Melvin Craig visited Uncommon North Star Academy as part of a back to school series. Each of the hosts led a “special class” from science to gym.

My role: capture behind-the-scenes of the filming, and create digital media collateral for the eventual airing of the segment; also provided the External Affairs team with on-site support.

Equipment used: Fujifilm X-T1, Adobe Premiere Pro, Photoshop

Video snippets made for social media:
Weather with Al Roker
Lunch with Hoda Kotb
Carson Daly’s Kid Orchestra
Debate with Savannah Guthrie

Website Copy and Layout

Within months of starting at Uncommon, I was thrust into a website redesign project that had been going on prior to my arrival. The images to the left give an example of the layout and visual design changes that were made on (the main site), and were carried over to our six regional sites. These pages continue to evolve as we build and add more features.

My role: copy editor, web layout consultant, and on-going web content manager

Platform: went from Drupal to WordPress

Beginning in October 2019, I began website maintenance and management trainings for select staff across our regions to allow them to more closely manage their own online presence, including photos, school-specific information, and more. I continue to act as the main website manager, assisting regions with more “out-of-the-box” layouts and web coding where needed.